Beauty

Meet Modern Minerals, a mineral eyeshadow palette made for creating effortless eye looks. Featuring six versatile matte, shimmer, and metallic shades, this high-performance formula delivers silky application, rich color payoff, and effortless blendability for everyday looks, soft neutrals, or elevated glam. Each shade is air-whipped, then pressed to perfection through an advanced double-milling process to create a buttery-soft texture with smooth, even pigment dispersion. The result is seamless application with true-to-pan color payoff that blends beautifully and builds from subtle definition to bold, statement-making looks. Whether you’re creating an everyday eye look or adding dimension with shimmer and metallic finishes, Modern Minerals delivers professional-looking results with ease. This versatile palette brings artistry-level performance to every routine while simplifying beauty without compromising results.

Simplify your beauty routine with Ultra Finish Foundation, Aloette's multitasking powder foundation that works as a foundation, concealer, and finishing powder—all in one compact. Formulated with micronized mineral pigments, this lightweight formula delivers smooth, buildable coverage that blends seamlessly into skin for a naturally flawless finish without looking heavy or cakey. 

Whether you're looking to blur imperfections, even skin tone, or reduce shine, Ultra Finish Foundation provides customizable coverage that feels comfortable and looks fresh throughout the day. Its long-wearing formula helps minimize the need for touch-ups, making it the perfect choice for busy mornings, travel, and everyday wear. 

Lip Difference is a nourishing lip primer designed to create the perfect canvas for smooth, long-lasting lipstick application. This vitamin-infused formula helps hydrate, condition, and visibly plump lips while minimizing feathering and bleeding for a polished, flawless finish. Whether you're wearing a bold statement lip or an everyday nude, Lip Difference enhances color payoff and helps extend the wear of your favorite lip products. 

Enriched with conditioning ingredients and vitamins, this lightweight lip treatment keeps lips feeling soft, comfortable, and moisturized throughout the day without leaving a heavy or sticky residue. Wear it alone for a naturally smooth, healthy-looking pout or apply it before lipstick to improve application and help your lip color stay vibrant longer. 

Create a naturally perfected complexion with Be Picture Perfect 12-Hour Demi-Matte Liquid Foundation. This long-wearing liquid foundation delivers up to 12 hours of comfortable, buildable coverage while helping blur imperfections, minimize the appearance of uneven texture, and promote a smooth, photo-ready finish. The lightweight demi-matte formula balances shine without looking flat, making it ideal for all skin types. 

More than just makeup, this skincare-infused foundation is powered by niacinamide, ceramides, green tea extract, blue agave extract, ginseng, retinol, and shea butter to help nourish the skin while improving its overall appearance with continued use. Whether you're creating an everyday natural look or full-coverage glam, Be Picture Perfect blends seamlessly for a flawless complexion that looks as good at the end of the day as it does when first applied. 

Channel your inner bronzed beach babe with an instant pick-me-up that will have you looking fresh-faced and glowing. Our cult-classic Mineral Glow gives you that healthy-looking, just-back-from-the-beach radiance all year long without damaging skin. The luminous, universally-flattering skin-perfecting powder adds a golden, sun-kissed sheen to the skin for an enviably warm glow that’s long-lasting and never orange or glittery. The dual-use vegan formula is buildable and can easily double as an everyday contour. Infused with powerful antioxidants and good-for-your-skin ingredients, like our skin-perfecting Ceretin Complex and skin-nourishing Energy Complex, Mineral Glow keeps skin looking healthy and radiant with or without makeup. Compact and easy to use, it's the perfect finishing powder to add warmth and dimension for all skin tones.

Prepare to be revved up by our award-winning, high-quality Horse Power Nail Rescue Basecoat. This powerful, good-for-nails butter LONDON basecoat is infused with Horsetail Extract, Biotin, along with fortifying Vitamin B and Calcium to help transform, restore and rescue damaged, weak nails. The Strengthening & Restoring Basecoat protects both healthy and brittle nails against future damage and prevent nail breakage.  

Perfect your look with Translucent Veil Setting Powder, a lightweight finishing powder that helps set makeup while creating a naturally smooth, soft-focus finish. This finely milled translucent formula minimizes the appearance of pores, softens the look of fine lines, and helps reduce excess shine without leaving skin looking dry or cakey. 

Infused with Aloe Vera, Green Tea, Vitamin E, and Jojoba Oil, it provides antioxidant support while helping skin feel comfortable throughout the day. The universal translucent shade blends seamlessly into most skin tones, making it ideal for setting foundation, touching up makeup, or wearing alone for a naturally perfected complexion. Whether you're looking to extend makeup wear or achieve a flawless matte finish, Translucent Veil delivers a polished look with every application. 

Lumi Crystal instantly transforms the look of lips and deeply conditions for a rejuvenated, softer-looking pout. Formulated with a 90% pure liquid crystal base and a plumping peptide, this indulgent Liquid Crystal Lip Hydrator delivers a burst of hydration to dry, dull lips, sealing in long-lasting moisture with a high-shine finish. Unlike a basic balm or gloss, this prismatic iridescent lip topper also helps soften and plump the look of fine lines and wrinkles. Wear it alone or over your favorite lipstick for a barely-there, light-reflecting finish that leaves lips looking radiant and fresh.

PÜR Minerals 4-in-1 Skin Tint Mineral Sunscreen Broad Spectrum SPF 50 is a 100% mineral, non-nano zinc oxide SPF 50+ serum-tint that provides broad-spectrum UV protection and sheer-to-medium, buildable coverage with a natural, skin-like finish. 
 
Formulated with 96% skincare ingredients, it combines mineral UV protection with Niacinamide to help visibly refine texture and tone, Allantoin to soothe and support skin renewal, Antioxidants to defend against environmental stressors, and PÜR’s Ceretin Complex (encapsulated retinol and ceramides) to smooth and support the skin barrier. 
 
The formula comes in leak-free, mess-free, travel-friendly packaging with no noticeable “SPF smell.” In a consumer study of 45 participants: 100% said coverage looked natural, 100% agreed the finish was balanced (not too matte or too dewy), 98% said their skin felt moisturized, and 96% said it wore comfortably all day. *In-house perception study after one use with 30 participants. Results may vary. 
 
Always clean, cruelty-free, 100% vegan, and consciously crafted, PÜR formulates without over 1,300 potentially harmful ingredients and specifically excludes mineral oil, petrolatum, parabens, gluten, and animal-derived ingredients.

Moisturize and soften the appearance of lips with this ultra-hydrating Creamy Lip Chubby! This self sharpening, jumbo Silky Pout lip pencil is formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition and protect your delicate lips, while strutting your PÜR-fect pout with a natural flush of pigment-rich lip color.

PÜR Minerals 4-in-1 Sculpting Concealer is a vegan, cruelty-free concealer that combines buildable medium-to-full coverage with skincare-focused ingredients. The lightweight, creamy liquid concealer is formulated to deliver a natural, second-skin finish that feels comfortable and crease-free while it covers, brightens, plumps, and corrects. 

Formulated with Ceretin Complex, a blend of retinol and ceramides, helps smooth and refine the look of skin texture and fine lines. Sodium Hyaluronate helps lock in moisture for plumper-looking skin. A superfood blend with Turmeric and Elderberry supports brightening and environmental defense, while an Energy Complex featuring Green Tea, Ginseng, and Vitamin B helps promote a more radiant appearance. Caffeine is included to help revitalize the look of tired skin, especially in the undereye area, and Shea Butter Extract contributes additional conditioning benefits. 

In an independent two-week user trial with 45 participants, 97.8% said 4-in-1 Sculpting Concealer brightened and concealed discoloration, while 9 out of 10 agreed it color corrected, reduced the appearance of dark circles and redness, provided coverage, and looked natural on the skin. 

NET WT. 0.13 oz / 3.76 g 

Ideal For: 

Ideal for all skin types, especially those looking for buildable medium-to-full coverage concealer that brightens and conceals dark circles, redness, and discoloration while smoothing the look of fine lines, plumping with hydration, and delivering a natural, crease-free second-skin finish. 

Simplify your beauty routine and instantly give cheeks and lips a complexion-boosting, monochromatic pop of colour with this multipurpose Plush Rush Blush Stick from sister brand butter LONDON! In a mistake-proof stick that does more for you, the lightweight, 2-in-1 buttery smooth formula seamlessly applies, blends and melts into skin for a soft-focus, natural-looking finish in 4 universally flattering shades. Packed with moisturizing Shea and Mango butters and enriched with Plumping Peptides, the skin-nourishing cheeks and lips makeup stick helps give the appearance of accentuated cheekbones and fuller-looking lips with a long-lasting, stay-true warm nude colour. Flawlessly touch up on the go—the portable beauty stick easily fits into your purse or makeup bag for travel. The luxe Champagne scent is a sweet added bonus.